Online videos will account for more than 80% of all consumer internet traffic by 2020
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Companies that use videos in their marketing enjoy 27% higher CTR , 34% higher web conversion rates, 41% more web traffic from search, and grow revenue 49% faster year-on-year than those that don’t
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65% of senior executives have visited a vendor’s website after watching a video
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46% of B2B technology buyers will purchase a product or service after viewing video content
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A video on a B2B landing page can increase conversion by 80%
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67% of B2B buyers rely on peer recommendations when making a final purchasing decision
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Over half of B2B marketers cited customer testimonials as the most effective type of video content.
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