Burned and Left Behind
More Than Closets gives great level of service and care to all of their customers and wanted the same from their digital agency—the local newspaper. However, what they got was a confusing report of numbers thrown at them every month until their representative just stopped showing up. Their website company also grew and considered them too small to give quality service too leaving them with a website that would go down for days and on a few occasions, an entire week.
Being burnt and feeling left behind, Chris Carruth, owner of More Than Closets, was hesitant at first contacting Inari, but quickly learned the difference. We treat every customer as a friend, because we’re in this together and no matter the project, big or small, we absolutely love navigating this digital world.
Turn years of negligent marketing into actual profits for a business that didn’t know where or who to turn too—with a tight budget.
Turned a poorly developed website into a stable lead magnet that now generates “around 99% of business”.
Social Media Marketing
Search Engine Marketing
Shortly after we started working with More Than Closets, we learned that their website hadn’t been updated in years due to negligence of their prior web design company. With no money in the budget for doing a full re-design, we got to work updating all the out-dated code.
It took a lot of coffee, blistered fingers on our developers and sleepless night.
Did we mention it took A LOT of coffee?
Service businesses must not only be on social media, they must be engaging and have a great offer. Our social media team created a marketing strategy that would not just boost the number of “likes” for More Than Closets page, but actually get engagement that would convert to actual sales. Our beliefs are that “likes” are great, but can be bought—customers can’t.
Due to the years of negligence, SEO would take too long before seeing actual results, and now with the website stable—we turned to paid ads to drive traffic. By creating a SKAG campaign with over 50,000 targeted keywords, we were able to start driving business within the first week of the campaign launch.
We’ll just let Chris Carruth tell you the results: