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More Than Closets

Case Study

Burned and Left Behind

More Than Closets gives great level of service and care to all of their customers and wanted the same from their digital agency—the local newspaper. However, what they got was a confusing report of numbers thrown at them every month until their representative just stopped showing up. Their website company also grew and considered them too small to give quality service too leaving them with a website that would go down for days and on a few occasions, an entire week.

The Commercial Appeal

Being burnt and feeling left behind, Chris Carruth, owner of More Than Closets, was hesitant at first contacting Inari, but quickly learned the difference. We treat every customer as a friend, because we’re in this together and no matter the project, big or small, we absolutely love navigating this digital world.

Challenge

Turn years of negligent marketing into actual profits for a business that didn’t know where or who to turn too—with a tight budget.

Outcome

Turned a poorly developed website into a stable lead magnet that now generates “around 99% of business”.

Share This Scope of projectMessaging
Web Development
Social Media Marketing
Search Engine Marketing
Paid Media

" I just don't see a lot of places that would give a relativity small client like myself, that level of attention."

- Chris Carruth, Owner
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Web Development

Shortly after we started working with More Than Closets, we learned that their website hadn’t been updated in years due to negligence of their prior web design company. With no money in the budget for doing a full re-design, we got to work updating all the out-dated code.

It took a lot of coffee, blistered fingers on our developers and sleepless night.

Did we mention it took A LOT of coffee?

Coffee

Social Media

Service businesses must not only be on social media, they must be engaging and have a great offer. Our social media team created a marketing strategy that would not just boost the number of “likes” for More Than Closets page, but actually get engagement that would convert to actual sales. Our beliefs are that “likes” are great, but can be bought—customers can’t.

More Than Closets Website

Paid Media

Due to the years of negligence, SEO would take too long before seeing actual results, and now with the website stable—we turned to paid ads to drive traffic. By creating a SKAG campaign with over 50,000 targeted keywords, we were able to start driving business within the first week of the campaign launch.

Results

We’ll just let Chris Carruth tell you the results:

" I'd say that around 99% of my business comes from what Inari has done."

- Chris Carruth, Owner

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