What is Branding, Marketing and Marketing Strategy?

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Welcome back! I’m Stephen with Inari and today I want to tell you a little bit about branding marketing and marketing strategy.

I want to talk to you about the main differences, you know I’m sure you’ve heard a gazillion times about branding, PR, advertising, marketing, all that good stuff, and business development, and how does it differ how is it the same?

I want to narrow it down to the two that we really focus hard on okay and so that is gonna be branding and marketing. We’ll start with branding.

Branding is what people think of you whether you are trying to make them think that about you or not. It is the customers perception of you as a business you as a service and it is essentially your legacy. Right. Your brand is your legacy that you leave that people think about you.

Marketing now, on the other hand, is what you want people to think about you. Marketing is you trying to influence people to think about you the way you want them to and that can go down to the things as minute as color schemes and phrases and mission statements and all that good stuff to where, what is it that these customers these clients who are finding you how are you portraying yourself?

So, we’ve got one hand how you’re perceived in the other hand how you’re trying to be perceived. So, how do you put that all together? We call that marketing strategy.

Strategy is what is going to help us combine those elements into one cohesive and successful element, so that you are able to produce the best results possible. We do that through social, we do that search, video, content and of course web design, websites.

So thanks for stopping by and don’t forget to hit like and comment and we’ll see you next time.