Breaking through the digital roof
For almost 20 years, 5Ash Roofing has been a superior option for anything roofing, siding, and gutters in the Mid South. A majority of their clients come from word of mouth networking and AM radio ads. After consultation with us, they decided to invest in their website’s SEO and a Google ad campaign. After almost a year, they have increased web traffic, online quotes, and a higher call volume compared to their old tactics.
We were tasked with increasing overall brand awareness and growth for a business that was stuck in the 80s—one that has never done any marketing online what-so-ever.
After one quarter, the owner couldn’t believe the results. After one year of executing our strategy, they saw a significant increase in web traffic, social media engagement, higher SEO ranking, and most importantly: a major increase in online quote requests.
The New Generation Takes Lead
As the owner of 5Ash Roofing was looking to step down, he wanted to make sure his son Rob was prepared for the responsibility ahead. Likewise, Rob wanted to make sure that the company would not just “survive”, but instead “thrive.”
To do this, Rob Fiveash reviewed their current outreach strategies and found them extremely lacking. The only advertising that was ever done was that on a local AM radio station that also did SEO for them. After seeing nothing but confusing reports and numbers, Rob quickly reached out to Inari to start making a change.
Becoming Easier to Find
After meeting Rob and his team, we began to research everything that they were currently doing (hint: nothing was actually being done). We then began to conduct user sprints to see how we could best reach the particular consumers that 5Ash was looking to obtain.
Using this information, our SEO experts then created a strategy to not only get 5Ash Roofing to the top, but also to make them one of the most desirable roofing companies in the Mid South.
Refining for Growth
A good content strategy doesn’t stay stagnate, it flows.
Content strategy is like a sport. It’s competitive. It takes consistent effort. At its best, it’s a team effort. To make sure that 5Ash didn’t fall behind the curve, we continually tested and evolved the created content strategy based on actual data of target consumers.
Not only did we increase 5Ash Roofing’s overall online ranking within just 3 months, we increased business by 10X. As the year continued, so did their profits and slow months turned to busy months.