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2 Reasons Why Your Business Should Focus on Video

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Alright, hey guys! I’m Stephen with Inari and I’m here to talk to you today about why you should be doing video marketing.

First and foremost, you’re watching my video.

So video is like the number one form of content being consumed in today’s digital world. Google’s heavily focusing on video, Facebook is heavily focusing on video, really all the main players right now are gravitating towards that.

Also, you gotta think about it, as you’re scrolling down your busy news feed what’s really gonna stick out to you? 

To me, you know, I’ll be going down and all of a sudden I see a video and you have about 2 to 3 seconds to really capture someones attention. 

So, not only is it just doing video, but doing video well. Enough to where someone’s going to stop and say “alright, what’s being said here” and by the time you get to the end of that content, the end of that video—has that made me want to learn more about you, about your service or what it is your talking about?

So if you’re not really trying to focus on video or you’re scared to get in front of the video or camera like me, when I first started doing this, I can completely empathize and understand that. BUT, there has to be a starting point and we help you not only get to that starting point, but do it well. 

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